blueKiwi offers online tools and guidance based on end user study results
Reading, UK, 17 November, 2011 –
blueKiwi has launched a new White Paper along with an ‘Enterprise Social Software ROI Calculator’ to clarify the benefits that businesses can expect from driving higher collaboration and communication among organisations and workgroups. Both available online, these tools are designed to help organisations estimate the potential savings that an Enterprise Social Networks will bring to their business.
Anecdotal evidence is not enough
Social networking has become an integral part of our lives – the culture of sharing and collaborating is changing how we react with one another. Within the workplace, Enterprise Social Networks are similarly reshaping how employees engage with each other, within an organisation, as well as with external partners and customers.
Anecdotal evidence stacks up, but during tough times, hard facts are more often required to convince organisations to invest in such tools. blueKiwi’s White Paper explains in simple terms how an ESN can have a real impact on productivity and more importantly, the bottom line.
A clear assessment in real terms
Jean-Luc Valente, blueKiwi’s CEO, understands that when times are tough, companies want a real understanding of the tangible benefits for their organisation before investing in new tools or software.
“We put together this White Paper to help clarify the benefits of investing in ESN by assessing both the Return on Value and the Return on Productivity. blueKiwi wants to help organisations thinking of investing in ESN to understand the potential returns, both in terms of behavioural changes and increased efficiency.”
Understanding what your organisation could be benefitting from
blueKiwi’s white paper sets out two different approaches to understanding and assessing the ROI of Social Software, Return on Value and Return on Productivity.
Return on Value is where the strongest payback can be found yet it is hard to capture in any formula – it is the result of working together more effectively, locating expertise on the fly, facilitating better situational awareness and accelerating innovation and decision cycles. It requires behavioural changes through sharing and social linking, enables a flatter organization and breaks the traditional silos within organisations.
Return on Productivity is easier to estimate and applies to three specific areas:
- Improved Communication
- Collaborative Work and Knowledge Search
- Efficient Time Management
Study results reveal that a high level of engagement is critical to reaping the benefits of social business. As adoption time and engagement grows, the return on productivity increases exponentially.
Why is enterprise social software relevant now?
ESNs such as blueKiwi help companies create open, connected and more involved organisations, where ideas and discussions can grow in support of innovation and decision-making, as well as promoting a working environment, which is both efficient and motivating. With budgets flat or shrinking and resources limited, blueKiwi’s ROI effort is a welcome initiative that provides business leaders with the tools they need to understand what return they can expect from an ESN.
As part of blueKiwi’s ROI inititiave, the online Enterprise Social Software ROI Calculator enables organisations of any size or industry to quickly estimate the savings that a ESN can bring to their organisation in just a few clicks.
Jean-Luc Valente believes that, “The next level of business performance will only be achieved by putting people at the centre, reconstructing information and process flow and leveraging the pool of knowledge that has so far been elusive to tap into. Beyond decisive cultural evolution, ESN is a necessary enabler”
The full White Paper can be downloaded free of charge from:
The Enterprise Social Software Calculator can be found at:
blueKiwi is the innovation leader in Enterprise Social Software. Our solutions enable hundreds of enterprises worldwide to engage and interact with their internal and external social networks in multiple business domains. Built from the ground up as a SaaS platform, blueKiwi is powering social business in many Global 2000 companies including Allianz, BNP Paribas, Cap Gemini, Dassault Systemes, Total and others. As a testament to its pioneering background and leadership – Gartner has consistently recognised blueKiwi as a visionary company since 2007.
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