The success of social networks such as Facebook and Twitter has inevitably caused many companies to consider how similar techniques and technologies can be applied to internal business communication.
Yet many organisations are yet to deploy any serious social project within the company, leaving the promise of enterprise social networking largely unfulfilled. There are many reasons for this, and if we are to succeed in improving business communication, we need to understand these reasons.
“MGI found that social technology can improve the productivity of knowledge workers by 20-25% by reducing the time spent reading and answering e-mail, searching and gathering information, and communicating internally.”
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