The American generation Y is abandoning cars in favour of screens. The report published by the American PIRG Education Fund predicts that this trend will increase over the coming decades by Les Echos.
This report highlights the beginning of an irreversible about-turn in the United States. Young Americans are different from their elders, who are renowned for being avid car users.
Despite toll-free highways and infrastructures encouraging driving, the average number of miles has been declining for eight years. The constant increase in the number of drivers observed at the end of the Second World War has also been falling since 2004.
Extra-urbanisation, a tentative increase in the use of public transport and baby boomers who are on the move less frequently will cause the number of drivers to drop.
However, neither these developments nor the increase in fuel prices can themselves explain this structural shift in American society, where cars have never had any serious competitors.
Digital natives or generation Y is causing the American way of life to change face. Comprising 80 million young people, this age group prefers going on trips… using interposed screens! Indeed, access to the web via connected terminals (tablet, smartphone, computers, connected televisions) enables M-Mobile, digitalises exchanges and renders cars obsolete, time-consuming and unnecessary.
This report recommends that the American government review the definition of transport policy. The US will realise economies by putting less emphasis on road construction and maintenance.
The impact that the web is having on roads is indeed amusing, but it specifically illustrates how social networks, such as blueKiwi, an enterprise social network, shape how we communicate, live and work.
Indeed, nowadays companies more likely to encourage teleworking, leasing co-working spaces, sharing offices and generalising the use of collaborative tools other than e-mail. The objective is clear – it’s all about facilitating interactions between employees and their partners, encouraging mobility and sharing information and data.
Described as “natural practice”, the use of social networks is an essential tool for young people. Indeed, 40% of them would be reluctant to hold a position in a company where using them was banned (Opinion Way for Kapersky Lab, January and February 2013).
Reinventing how we move, consume, exchange and work – this is the promise that’s emerging in light of the networks, which would have been unthinkable even a few years ago.