Over the past few years the discussion around social business has been steadily moving from marketing talk to early customer trials. Vendors, top management consulting firms, and self-proclaimed pundits alike have pointed to its measurable business benefits. Yet when all is said and done and the hubbub settles down, it is clear that the market is ahead of us, that most organizations still have no clear understanding of what social business is, what it can do for them, or how to measure the return. It’s certainly not Facebook and it can’t really sustain itself organically except maybe in small organizations.
Nonetheless we can feel a massive tsunami of change building up under our feet. This is well epitomized in the recent statement of Atos Origin where their CEO, Thierry Breton, described “his ambition to eradicate all emails between Atos Origin employees by using instead improved communication applications as well as new collaboration and social media tools.” This clearly bodes well for the market at large and for blueKiwi in particular.
After a banner year in 2010, the company is poised for accelerated growth in 2011 and recognized by top industry analyst firms including Gartner and Useo in their latest market reports. Since I joined the company two months ago I have been amazed by the level of dedication, enthusiasm, and passion of our customers and partners. They are the unsung heroes of this new business transformation, fostering a new level of conversation and collaboration for higher outcomes.
We have also embarked on a number of new initiatives in 2011. Let me just mention a few.
- First, our market leading enterprise social software platform continues to evolve to new levels of simplicity, elegance and modularity in order to reach all types of companies, across their diverse business population.
- Second, we have taken a more solution-oriented approach to better address the needs of our customers, the evolution of best practices and direct linkage to business-specific ROIs.
- Third, we have expanded our service delivery capabilities to provide market-proven practices and techniques that span the entire lifecycle of an enterprise social initiative.
We are already seeing the dividends from our efforts and investments in people, service practices and technology. I am confident that this early success with our valued customers will help us deliver on the true promise of social business.