I’m not forecasting a bleak 2014; social business is here to stay. But what I am predicting is that this year will be filled with challenges like you’ve never experienced before. In the past, your challenges have mostly been rooted in internal issues, such as gaining executive buy-in for a community and ensuring technical and data security with IT.
What you’re going to experience now are attacks and challenges to your community that come from completely external forces — startups, major tech websites and people who have no business involving themselves in your social efforts.
See on www.cmswire.com